I specialize in service design, CX, UX, and product/service strategy.

I'm currently Senior Director, Business Designer at Visa in San Francisco. Before joining Visa, I was a Principal Designer and Practice Lead for Service Design at Cooper. Before that, I co-founded and ran two successful startups; I also worked as a content strategist, research scientist, editor, photographer, journalist, and DJ. I am deeply in favor of the Oxford comma.

I have a Masters in Interaction Design and a Bachelors in Materials Science and Engineering from Carnegie Mellon University. 

Selected Publications

Articles on Medium
Articles on the Cooper Journal
Adaptive Path’s Guide to Experience Mapping, August 2013
Paste Magazine, “Mariage Blanc”, December 2010
Pittsburgh City Paper, “Forbes in Costume”, October 2006
Pittsburgh City Paper, “In Full Swing”, August 2006
Unicorn Mountain Vol. 2, by Gettman, Samadzadeh and DeFerrari, 2006
Unicorn Mountain Vol. 1, by Gettman, Samadzadeh and DeFerrari, 2005

Relevant Speaking & Teaching

Speaker, Big Design, "Don't Make a Journey Map," September 2016
Lecturer, Carnegie Mellon University Tepper School of Business, "Designing Thinking & Pratice," January 2014-present
Teacher, CooperU, "Transforming Customer Experience," December 2015
Speaker, Enterprise UX, “Workshops that don’t suck,” November 2015
Panel Speaker, Ladies that UX San Francisco, October 2015
Speaker, Ladies that UX San Francisco, “Journey mapping a complex world,” July 2015
Speaker, Carnegie Mellon University College of Fine Arts, “Entrepreneurship in the creative industries,” April 2014